Monday, July 19, 2010

Foursquare; "Where"


This NYC based mobile social networking service has grown to have a user base of 2 million in a short period of time. There are talks of adding a search feature to the service to which it will aggregate all data from its site and show which venues and locations are currently trending. Moving forward off of the idea that Twitter had to show all trending topics of "what" people are talking about, Foursquare is working on implementing trending topics of "where" people are going. Search giants like Google, Microsoft, and Yahoo are looking to partner with Foursquare, but details are not clear as of yet. If this does in fact go forward, it would certainly make going out that much simpler!

As a user of Foursquare, I personally find it to be an interesting location-based social networking service. By unlocking electronic badges, earning points, and even deeming users "Mayor" of specific locations, it turns going out into a gaming experience. However, I must confess that I tend to forget to check-in to these locations until after I have left, which by then, it is too late to do so! Oops.

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