"I Poo in Blue"

Earlier this afternoon, I was exposed to an ever-so-adorable commercial [see above] that I just could not stop talking about for the rest of the day. It was for the limited edition Huggies jean diaper, created by JWT, a highly acknowledged marketing communications brand. Although the voice over is a bit on the "creepy" side, I must say, the copy for the commercial is clever! I mean, c'mon, "My diaper is full of chic," "When it's a number two, I look like number 1." These lines are fully backed by the toddler's confident strut as he charms onlookers in his blue diaper, classic white button down with rolled up sleeves and what looks to be converse sneakers. With this, Huggies is taking on an entirely new stance. Often time ahead of their competitors, it's a good decision on behalf of Huggies to offer this as a limited edition in order to see if consumer interest for such a product exists. Now, is a fashionable jean diaper necessary? In my opinion, no. But hey, we are after all living in a material world...literally!