Back in February, the search engine giant Google launched its very first social networking feature, Google Buzz. To their dismay, they were unsuccessful in gaining user interest. For starters, they failed to offer privacy settings, which is essential as users today are more concerned about privacy than ever before. Secondly, Buzz lacked the integration of other social networking sites, like Facebook. Back in march, Facebook was the most visited website among all others. By not integrating such a popular website into their application, Google struggled in drawing user interest as it seemed to lack any benefit to the user.
Yahoo on the other hand, has trailed Google as the foremost site Internet users visit. In contrast to Google’s simplistic appeal, by incorporating a “Quick View” feature that gathers Facebook and Twitter feeds, Yahoo has been trying to leapfrog Google in that regard. In the coming days, Yahoo will launch its very own social networking service, Pulse, which will have an aggregation of real-time updates from a variety of social networking sites. This may be in fact the answer to what Google was trying to do with Buzz! Whether or not Yahoo learned from its competitors fundamental mistakes with privacy, not to mention Facebook’s recent troubles facing privacy, Yahoo will have a full privacy menu for its multiple services.
I am not much of a Yahoo user myself; however, I am curious to see what this launch can do for me. Hopefully its functionality will be easy to use.
http://mashable.com/2010/06/06/yahoo-pulse/
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